A spokesman for Volcom said: “Give Jeans a chance is a part of Volcom’s Give Back Series, where we aim to raise both awareness and funds or products for people-based causes in select communities. In it’s 3rd consecutive year, the Give Jeans a Chance program is in partnership with the National Coalition for the Homeless and raises awareness around homelessness and collects jeans for those in the homeless community. Each year, we have expanded the program and each year, we have raised our expectations. With the help of partnering retailers, community leaders, and our global Volcom family, we are expecting to collect 50,000 pairs of jeans, worldwide for the 2011-12 campaign.”

More information at www.volcom.com/givejeansachance

Charlotte James, a third year fashion student at University of the West of England, was crowned the most stylish student in MyStreetChic.com’s freshers’ week style off. Users of the Bristol based fashion website voted for their favourite looks by hitting the ‘like’ button against the outfit they preferred. Charlotte won with 86 votes, while her nearest rival, Natalie Macpherson (also a UWE student) walked away with 82 votes. In total, UWE scored 215 votes, whereas Bristol University scored just 72 altogether. “I’m so excited to have won! It just goes to show that you don’t have to spend a fortune to look good – most of my clothes come from my mother’s wardrobe which she kept from when she was younger. I love vintage fashion and take my style inspiration from nineties looks, my friends and my travels,” said Charlotte.

Hannah Wood, a student fashion ambassador for MyStreetChic.com said: “When MyStreetChic.com set me this mission to spot the best street style at my university, I knew I was onto a winner. Students at UWE are very fashionable, so I was in no doubt that we’d take the title! I approached Charlotte because of her unique style, and I’m so happy for her that she’s won. When we launched the competition, we knew there had always been a friendly rivalry between the two universities, but we had no idea how competitive it would get! After a lot of campaigning and debating on Twitter and Facebook, the votes are in and it seems that our users think UWE is the most stylish university in town!” commented Gina Dyer, Editor of MyStreetChic.com.

As winner of the freshers’ week style off, Charlotte gets £50 to spend at Merc Clothing, as well as an exclusive MyStreetChic.com beauty goodie bag.

And now, online lifestyle store Surfdome.com and Rapanui have teamed up to offer you a money-can’t-buy opportunity: to be a designer for an award-winning fashion brand. So get your creative head on and come up with a design for a Rapanui t-shirt. The winning design will be printed by Rapanui, and will be sold at www.surfdome.com . You’ll also get five of your t-shirts for you and your mates. To top off the prize bundle, you’ll get £50 worth of vouchers to spend at Rapanui and £50 worth of vouchers to spend at www.surfdome.com ! To enter the competition ‘Like’ both Rapanui and Surfdome’s Facebook pages and then upload your design here: http://www.rapanuiclothing.com/surfdome-form.php. Competition closes on 6th November 2011.

Check out Rapanui’s current collection of organic cotton and bamboo tees here at Surfdome.com: http://www.surfdome.com/Rapanui~654

In store, the ‘Say Fromage‘ photobooth lets you capture your holiday memories, and upload them straight to facebook, to be the envy of your friends. The ever growing wall behind the booth is collecting a legacy of visitors over the summer.

Also featured in the Nike 6.0 ‘Boardshort Bar’ is the surf wax inspired game. At just £2 a go, a leaver is pulled allowing the wax to drop through pegs revealing a ticket on the back, some are winners, some are not – the fun is in the gamble. All proceeds from the game are supporting the Newquay based ‘Joe Way’ charity.

Matt Way – Joe’s Dad and founder of the charity said: “What a great idea and a fun way to raise money, the slick design and practical way the machine works makes this a real winner. Charity’s are having to work hard with new and innovative ideas and this has come in at the top of list for us, we are very grateful to be associated and benefiting from this great concept”.

The store is open until the 27th August at Bank Street, Newquay.

Words: Boex Design
Photos: Kirstin Prisk

The space is split between Quiksilver Men’s, Skate, Technical Surf, Roxy, Quiksilver Women’s, and Youth, where all areas are designed to create a unique shopping experience. At the entrance you’ll see the latest Quiksilver apparel and exclusive Custom Boardshorts program where you can design your personalised boardshorts instore. To the right, the skate area uses subtle materials inspired by the streets, concrete flooring and brick walls to create the urban environment. This space holds an impressive collection of skateboards, skateboard accessories, core skate apparel, and footwear. Opposite, a 100m2 area dedicated to girls includes the latest Quiksilver Girls and Roxy collections, presented in a cool and cosy environment. An explosion of colour, natural sunlight, rustic wood features, and a vintage feel gives this space a ‘home sweet home’ feel.

The central feature of the store encompasses Quiksilver’s largest technical surf range in the UK, with spectacular views overlooking the surf at Fistral beach. The impressive range includes more than 150 surfboards by legendary shapers Bradley, Merrick, Grace, Phipps, and Anderson. The technical area is complimented by a large wall dedicated to wetsuits, lycras, and surf accessories, with paddleboards, bodyboards, and accessories opposite. The final touch is the surfers lounge area facing the ocean where customers are invited to watch the surf, access free internet, browse through surf books, and absorb the incredible scene.

“I’m stoked to see my long term sponsor and the world’s leading surf brand based right by my home break. Having been with Quiksilver for 26 years and now working as the Surf Team Manager it’s awesome to have such a strong base in the UK. The new store and new showroom are huge statements for us and we’re all really excited to have them here.” said Spencer Hargraves, Quiksilver UK Surf Team Manager. “This new space will really enable us to showcase our brands and bring it back to the beach. We want to continue to support & promote surf in the UK and what better way than to have our showroom based at Fistral Beach.” added national sales manager Herman Semmelmann.

Catering for all levels and styles, Surfdome’s in-house experts are on hand to advise you on the best set-up, from street to vert or even classic long-skate, and if you’re simply shopping the look the all new skate department is filled with carefully selected brands and products to ensure you have access to the finest range of new season skate wear available.

The Surfdome.com skate Department will be unveiled at the start of September and you can also shop the entire range with Surfdome.com’s free iPhone App, available to download now, with payments accepted in six currencies, including US dollars, Euros and Pound Sterling, free delivery and global shipping.

To celebrate the launch of their Skate Department, Surfdome.com are giving away a huge prize pack that includes a signed Blind skate deck, Ricta wheels, Tensor trucks, a Bern helmet, Element jeans, hoodies and tees, Enjoi bolts, Bones pads and Speed bearings, a Billabong watch, Chocolate skate wax, a Globe longboard… the list goes on!

To enter the competition, you’ve got to “like” Surfdome on Facebook and then get as many of your friends to like them as you can – the person who has the most friends who “like” Surfdome will win the goodies!