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The University of the West of England (UWE) has beaten its local rival Bristol University in a challenge set by local fashion website MyStreetChic.com to decide which has the city’s most stylish students.

Charlotte James, a third year fashion student at University of the West of England, was crowned the most stylish student in MyStreetChic.com’s freshers’ week style off. Users of the Bristol based fashion website voted for their favourite looks by hitting the ‘like’ button against the outfit they preferred. Charlotte won with 86 votes, while her nearest rival, Natalie Macpherson (also a UWE student) walked away with 82 votes. In total, UWE scored 215 votes, whereas Bristol University scored just 72 altogether. “I’m so excited to have won! It just goes to show that you don’t have to spend a fortune to look good – most of my clothes come from my mother’s wardrobe which she kept from when she was younger. I love vintage fashion and take my style inspiration from nineties looks, my friends and my travels,” said Charlotte.

Hannah Wood, a student fashion ambassador for MyStreetChic.com said: “When MyStreetChic.com set me this mission to spot the best street style at my university, I knew I was onto a winner. Students at UWE are very fashionable, so I was in no doubt that we’d take the title! I approached Charlotte because of her unique style, and I’m so happy for her that she’s won. When we launched the competition, we knew there had always been a friendly rivalry between the two universities, but we had no idea how competitive it would get! After a lot of campaigning and debating on Twitter and Facebook, the votes are in and it seems that our users think UWE is the most stylish university in town!” commented Gina Dyer, Editor of MyStreetChic.com.

As winner of the freshers’ week style off, Charlotte gets £50 to spend at Merc Clothing, as well as an exclusive MyStreetChic.com beauty goodie bag.