PLYMOUTH STUDENTS UNVEIL CRISP PACKET FASHION FOR LADIES’ DAY AT CHELTENHAM RACECOURSE
Plymouth College of Art fashion students have been exploring a unique and truly inspired way of recycling old crisp packets – by creating an outfit out of them to take to the races!
A fabulous dress and matching accessories have been designed and assembled by talented young students Billie Cox, Alice Smyth, Jessica Dyer and Hazel Symons who are all in the first year of their BTEC Extended Diploma in Fashion and Textiles at the College. The students’ colourful and flamboyant outfit, made using Burts Chips packets, will be unveiled to the public at Exeter Racecourse this week.
The entire outfit will next be paraded in all its glory on Ladies’ Day at the Cheltenham Festival from 13 to 16 March. This outing will provide tremendous exposure for the budding fashion designers, whose vibrant Burts Chips dress is sure to make a statement amongst the sophisticated and glamorous attire typically worn for a day at the races. There are even plans to enter the dress in the Festival’s famous best dressed lady competition on the Wednesday of the four day meeting, where it will go up against fierce competition from some of the most stylish ladies in racing.
Course leader Julia Stean said: “The College is very proud of the girls’ achievements and we can’t wait to show off our innovative creations. It’s wonderful that we can showcase a much loved local Plymouth based company and celebrate one of the country’s greatest sporting events while showing off our students’ talents. It has been great fun and something really different for the students to get their teeth into; it really has been a fantastic experience for them. We’ve certainly enjoyed grazing on a lot of delicious crisps along the way too!”
Burts Chips is involved in a sponsorship deal with Jockey Club Racecourses which enables its crisps to be sold at its 14 racecourses, which include Cheltenham. Marketing director Leane Bramhall said: “We are so impressed with the dress and it’s incredible how the students have made the jacket to resemble tweed. It’s been a great initiative and we’ve really enjoyed our involvement with the college. We’re looking forward to taking the dress to the Cheltenham Festival now and seeing what the crowds think of our crisp packet-adorned model!”
