SMIRNOFF NIGHTLIFE EXCHANGE PROJECT TO TOUR THE UK
After the global success of the groundbreaking Smirnoff Nightlife Exchange Project, which saw the world swap nights on November 27th, The Smirnoff Co. is bringing the best of Miami’s nightlife to three UK towns for a series of unforgettable nights – the type you look back on and say ‘I was there’.
Following the extraordinary Miami themed event at London’s Troxy last November, experienced by more than 2,000 party-goers, the Smirnoff Nightlife Exchange Project is going on tour, visiting Edinburgh and Hatfield in March, with the third and final stop of the tour is to be voted for by the public. You can vote for this event to come to your town via the Smirnoff GB Facebook page HERE.
In a twist, not only can you vote for your local town/city but you can also ‘un-vote’ rival towns/cities, taking them down at the click of a button.
Voting closes on 7 March
As usual, there will also be prizes up for grabs for those that get the most involved, including VIP tickets to the final event. Smirnoff are planning on making all three events unforgettable, guests can expect live performances on the Miami Live stage from guest American DJs. Fans will also be able to sample an authentic taste of Miami as they enjoy delicious Smirnoff ® Miami Mule cocktails and kick back and relax at the luxury lounge bar. If Nikki beach is more your style, experience palm trees overhead in the main room before embracing Little Havana, notorious for Latino dancers and carnival entertainment.
Neil Skinner, Marketing Manager for Smirnoff in GB comments: The Smirnoff Nightlife Exchange Project is without doubt our biggest and most ambitious activity to date. The Smirnoff Co. has been on a mission to seek out the most extraordinary and one-of-a-kind nightlife experiences, and with our global approach to finding the best the world has to offer, we are very pleased with the result. Having listened to what our fans want, we are now very happy to be rolling out the resulting Miami event to three UK towns, spreading the extraordinary experience throughout Great Britain”
