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Smirnoff presents Sensation is the first time the leading, global dance event hits the UK on Saturday August 13th at the O2 Arena in London. The event has sold out months ago and they line up has only just been released – acts playing include Mr. White, Erick E, Joris Voorn, Nic Fanciulli & Fedde Le Grand, Martin Solveig and Sander Van Doorn.

Event sponsors, Smirnoff are running competitions to win tickets to the sold out event – just click on the ‘Win It, Get It, Share It’ tab on the Smirnoff GB Facebook page HERE for the chance to win tickets & VIP prize packages including travel to the event in a chauffeur driven Hummer limousine, luxury accommodation at a top London hotel, dinner and tickets for four. One additional lucky winner plus their three friends will also win the luxury travel and hotel prize together with a personal shopping experience and £500 spending money each.

With a different theme every year – from Space, to Celebrate Life, and Oak of Love – every single Sensation show is completely unique, and the London event will be transformed into the Ocean of White. CLubbers can expect breathtaking fountains set on a giant dance floor which will evaporate into millions of splashes, grand sea creatures will rise from the depths and 1,000s of people dressed in white promise to create the ultimate unifying experience.

Launched in Amsterdam in 2000, Sensation has taken the world by storm, touring the legendary nightlife celebration event to 21 countries to date, and counting. Filling stadiums and arenas with a sea of people dressed head to toe in white, from Barcelona to Melbourne and Prague to Sao Paulo, the spectacle hits the UK for the first time ever, supported by Smirnoff. With the vodka brand’s history of creating one-of-a-kind nightlife experiences around the world including Smirnoff Experience, Smirnoff U.R. The Night and the Smirnoff Nightlife Exchange Project – this exciting new partnership is a perfect combination.
Commenting on the partnership, Chris Lock , Marketing Director Smirnoff GB said:
“Smirnoff Presents Sensation is without doubt one of our biggest and most ambitious events to date, and one that we are incredibly excited about. The Smirnoff Co. has, for some time, been on a mission to seek out the most extraordinary and one-of-a-kind nightlife experiences and Sensation fits that bill perfectly – last year we helped the world swap nightlife, this year we’ve identified a truly unique global experience and are bringing it to Great Britain for the first time ever. We are looking forward to delivering something very special indeed in August.”
Duncan Stutterheim, Sensation founder, also comments:
“When I first started Sensation back in 2000, I always looked forward to the time when it would come to the UK, and knew it would be when the time, partner and venue was right. With Smirnoff on board to help us achieve this, everything has fallen into place and we’re really excited about how the event is going to be received in August.”
For more information and to find out how you can BE THERE become a fan of Smirnoff GB at www.facebook.com/SmirnoffGB

See behind the scenes of the production involved in the event here: